Sony Corporation Executive Summary :: Sony Business Marketing Essays

Sony Corporation Executive SummarySonys current financial difficulties are tied into its corporate culture whichwere stated over 30 age ago. With such a largemultinational corporation, greater planning and to a greater extent use ofstrategies should be pursued. Sony could start with theimplementation of a new perpetration statement, with profit andbenefits of the political mappingy tied more closely to everydayoperations. Internally, the iv forces, the management, thedesigners, the production and the marketing should achievebetter communication and cooperation. Alliance andcooperation mingled with competitors should also be activelysort after in enounce to create standards in new fields. Sonyshould aim at being the attraction instead of being themaverick. As for cost cutting, Sony should seriouslyconsider fit up operations in other Asian countries in distinguish to take advantage of the cheap labour and thebudding markets. Finally, diversification, instead of actthe fast changing and easily imitated consumer goodsmarket, Sony should use its technological know-how forhigh-end business and portion equipment. With SWOTanalysis and Porters competitive forces model, we canview that the market is bundles more competitive with lessprofit margins and lead-time for product innovation. Theconclusion is that counterchange is needed in Sony. However,evenwith strategirial and structure change, the Sony spirit ofinnovation should remain inviolate because that is what madeSony grow and would make it stay strong. IntroductionThe first amour that comes to peoples minds of the companyand products of Sony is itshigh-technology-filled-with-gadgets electronic goods andinnovation. It was also this innovation that make Sony thegreatest company that started in post-war Japan. Sony hasused its innovation in building markets out of trim air,created a multibillion, multinational electronic empire withproducts such as the electronic transistor radio, the Trinitron, the Walk-in and the VTR. that changed everyday householdlives forever. However, this consumer targeted quest forexcellence and constant innovation instead of targetingmainly at profit also has a lot to do with current crisis Sonyis facing - gross revenue and profits are master or are slowing down,capital investment cost and R&D are climbing, competitorsare moving in with copycats, the battle amidst VHS andBeta and the search for a smash hit product such as theTrinitron or the Walk-in. This volatility and emphasis (orgambling) on new products instead of concentrating onprofit and loss statements have always been a part of Sonysince its beginning days. For each successful product (i.e.transistor radio and Trinitron), R&D cost often ran so highthat the they pushed the firm to the boundary of bankruptcy.This can also be seen through the eyes of the investor inwhich although sales have increased tremendously