Field International Case Study :: Field International, Case Studies, business,

field of view International is a deep output keep company that operates for fifteen years. This company has three divisions sports stadium Production, Field Music, and the new venture, Field Advertising. The prexy and chairman of the board, Lawrence Field, has operated this business in a pooled interdependence fashion. Each division is directed independently by a vice president, and evaluated in the same independent basis. Recently, two study clients complained right off to Field about some production delays of the Advertising Division. Therefore Field decided to meet with his three vice presidents on a periodic luncheon so the two experienced vice presidents could contribute to the wiz that is having problems. In addition, he taught that this would be a good occasion to ex kind the usual independent method of operation of each division to a new reciprocal interdependence form of operation where all plenty cooperate with each other. However this sudden change caus e a negative reaction on his vice presidents, and Field had to drop this motif of change. Consequently, Field International is going through communications problem that could ill-treat the growth of his company. First, Mr. Field tried to impose a radical change on the operation of the business without notifying to the vice presidents of each division. During long time, the production vice president and the music vice president make believe worked in an independent basis and during this time they get used to it. So, when they get Mr. Durkeys memo they probably thought that now the authority that they used to have was been restricted without any reason. Also, they could feel offended by the sudden exhibit of distrust of Mr. Field. After all, they had been working for long time for the company without having major problems. In the same way the new advertising vice president was aware of this independent way of operation within the company. Thus, he in any case must felt pr ofessionally underestimated. In addition, the two major clients of the company make the mistake of going over his head which cause an grand indignation on him. In the same way Mr. Field made the mistake of exposing the advertising problems in front of the other two divisions without penetrating the magnitude of the problem. All these complications contribute to the gloomy atmosphere of the meeting. Next, characteristics like the mountain of the meeting and the personality of the employees also contribute to the development of the problem.