Vietnam Airlines - create a communication campaign in the UK

1. Marketing dialogue overview1.1. Marketing intercourses conceptAccording to Fill (1995), intercourse brings to strength customer information that companies want to offer; approximate to go forth the customers in the exchange kind entering; cue and fix image to describe the products and services. In the 4Ps model of McCarthy, Kotler added 2 Ps that ar political power and public eyeshot formation. In 4Ps, the promotion is unrivaledness of important element as healthful as a part play the communication to the maw lay down market. This was called promotional mix which includes four components. These are advertising, gross sales promotion, public semblances and personal selling. Figure 1: The relationship of the promotions mix to marketing strategySource: Chris Fill (1995)Advertising is a regularity that uses to persuade the target costumers. Companies can use mass media to execute their advertising. exchange promotion includes many technologies to provide the added value to customers. These activities carriage to sum up the sales of companies and collect information from their customers. private selling is the engineering use the method smell to face to communicate with unmarried customers. This task can be undertaken by individual or group of marketing employees to introduce their companies, persuade, inform, and incite customers. Public relation is one of important activities in the action of companies.

The mission of this bodily process is analysis the trends, predicting the demand in the future to help companies attain new strategy for their business. 1.2. The li neament of marketing communicationMarketing ! communication has one important role that builds and secures the space of companies in the mind of customers. Moreover, in the marketing communication, there is one part with Public blood (PR) role. It is in charge with the senior high school credibility and relatively pitiful cost for companies. This part salutary performs the role of marketing communication especially companies can get through the purpose with... If you want to get a full essay, indian lodge it on our website: OrderCustomPaper.com

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