Electronic Arts Case Study

Grand Canyon UniversityIntroduction:Founded in 1982 and establish out of redwood metropolis California, Electronic Arts develops markets, publishes and distributes video game software playable on various platforms such as private computers, Nintendo Vii, GameCube, X Box, Play Station, and wireless devices. The troupe develops a entire salmagundi of games such as role playing, racing, fighting, multi player on preeminence games and combat games. It is best known for its wide accretion of sports based games. These sports games are based on real being sports. The most(prenominal) popular ones are Madden (NFL football), FIFA (world cup soccer), NBA (pro basketball), MLB (pro baseball), Tiger woodland Golf and several other collegiate versions as well. (Staff, 2009)The supporting federation is the largest third sharey video game maker in the world with annual revenues exceeding 4 billion dollars. (Staff, 2009)In this angry walk I will try to evaluate the company?s level of corporate social responsibility according to Archie Carroll?s social responsibility framework. There are other publish issues I will address such as precondition leadership philosophy, internal and external influences on their product field of battle and its attempt to acquire one of its major competitors, Take beat Interactive.

Social responsibilities:According to Archie Carroll corporate social responsibility apprise be broken into four main categories, economic responsibilities, wakeless responsibilities, ethical responsibilities and philanthropic responsibilities. Economic responsibilities:The most im portant bankrupt of a business is to be an ! economic institution. This can be defined as an institution whose objectives is to produce goods and services that a society wants and to sell them at prices that people feel earn the true value of the goods. It must also provide the company with adequate profits in order to ensure its survival of the fittest of the fittest and growth. (Carroll & Buchholtz, 2000)If you look at the amount of products E A sports sells on an annual basis there is... If you want to harvest-time a full essay, order it on our website: OrderCustomPaper.com

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