How YouTube Can Affect Media and Society Essay Example | Topics and Well Written Essays - 1250 words

How YouTube Can Affect Media and Society - Essay ExampleFor example, funniness Central asked the video-sharing company to remove clips of their copyrighted clips such as South Park and The Daily show up with Jon Stewart (Noguchi and Goo). On the otherwise hand, some companies like NBC see YouTube as a powerful promotion beam which can help generate buzz for their shows, at no cost In the same article, the authors quoted NBC executive director Vice President Rick like when he said, This medium is at the cutting edgeI think our creative executives feel that The Office and Saturday Night Live benefit from the significant attention weve gotten online (as quoted in Noguchi and Goo). Yet, Cotton says that in order to use YouTube effectively, one has to know where to draw the line. In line with this statement, Cotton revealed that around 1,000 clips were removed from YouTube in 2006, particularly those which had entire show episodes. In its early years, YouTubes weapon for deleting c opyrighted shows allowed it legal immunity but searching the site for TV show episodes is a pipeline allotted to the company owning the copyright. Needless to say, it was a tedious job, and many of the copyrighted video clips were left stick on on the site. Today, however, YouTube has the Automated Content ID in place in order to prevent copyright infringements. With this unseasoned technology, major US network, movie studio and record label can earn extra income by YouTubes monetized view feature. From its humble beginning, YouTube has singlehandedly changed the web from static pages to an interactive web eco-system. Thanks to the conscientious victimization of video sharing technology, YouTube is now an measurable aspect of advertising. Major corporations such as Nike and Chrysler use YouTube to further their ad to more audiences. Meanwhile, the Guardian reports that many companies are bypassing the TV networks and are broadcasting their advertisements directly to YouTube ( Rosenblum). In the article, the author says increasingly, YouTube is the go-to place for video, and it seems some companies have decided to bypass the broadcast first rule unaccompaniedIts a sign that true video (as opposed to repurposed an afterthought) is beginning to enter mainstream thinking (Rosenblum). As many companies start to produce videos for the web alone, YouTube is becoming a go-to source for almost any winsome of information from entertainment to politics, how-to videos, film animation and many others. The importance of YouTube is so widespread that Mashable expresses three important developments in the media industry (1) the next TVs will have internet connectivity and it will be able to penetration YouTube XL, a version optimized for the big screen (2) YouTube can be easily accessed through mobile phones (3) the great power to create live video streaming (Ostrow). In his 2009 article, Adam Ostrow hails YouTube as the embodiment of social media since its incepti on. In his words, YouTube is the innovation that touched the most lives, became a driving force for change around the world, and ultimately ends the hug drug with an opportunity to be as disruptive in the next 10 years as it was in the past four (Ostrow). Thanks to its embeddable content, videos posted on the site can be viewed on websites and other social networking sites.