| | | |31191569 Prisilla Effendy | |[January 27, 2010] | | | Ice Cream with Chinese Herbs, anyone? Summary In at present food industry, the integration of food with hale ing releaseients is the new-made pink. Gelato with zed fatty acids and brownies with cranberries have been commercialized by the students of Republic Polytechnics, Singapore. It has been their fantasy to make the food integration as a reality. The market place for these foods is expected to be screw a big hit in Asia Pacific by 2011, smasher 27% to S$30.6 meg (US$22 billion). Students of the RP have come up with an innov ative world which is ice choice with tradi! tional Chinese medicine or jamu-Indonesian traditional herbs. They have invented peppermint and coffee ice cream with jamu herbs, and ice cream containing red dates and rosebuds typically used in TCM. The student felt that they could convince the young peoples perspective of TCM when they commercialize this new masterpiece. Theories related to Marketing Successful companies complete and respond profitably to unmet look ats and trends (Kotler et.al 2009, pg.78). Trends are always way out to be part of the marketing world as marketers need to allow for their products according to the trends that are in. Megatrends have the...If you need to confirm a full essay, order it on our website: OrderCustomPaper.com
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